Fame and glory have been the leading trendsetter as a measure of success nowadays. But for some extraordinary people, mere success without significance is a total failure. The significant impact that one has left in his life is still what matters most.
From a typical guy at school who was known as a happy-go-lucky student who did not take his studies seriously to an entrepreneur and leader who touched thousands of lives, Jonathan Noel C. Herrero, commonly known as Kwing Herrero, has made a massive leap of faith in his career. Please find out how he can add significant value to you and change your life for the better.
And this is my story…
I’m a guy in my late 30’s and am happily married to my wife, Rizza. Our son, Miggy, treats me as his “best friend.”
I am a graduate of BS Information Technology at Mapua Institute of Technology, and I love stuff about web design and development.
Aside from being a full-time dad, I spend my time contributing to business and affiliation, XTRM1-11 & USANA, and growing my other businesses like Libreng Websayt, Bidyo Geyms, and my newest venture, as an Authorized Reseller of Taters products.
How it all began
Kwing's Back Story
Before Christmas eve of 1985, I was born in Pasig to a family of very hard-working parents. My father is a former OFW (Overseas Filipino Worker) who worked as a Mechanical Engineer in the Middle East, but later on, he retired. On the other hand, my mother is a Certified Public Accountant and a former professor at Rizal Technological University. She is now retired.
I’m the middle child of the three children in the family. And we were taught the principle of hard work since we were little.
I’m just a typical person who used to fail subjects during high school. I also love playing video games and do not get bothered when I am being bullied at school.
I used to join my friends in drinking sessions and did not care about my life in the future. I used to live in the moment. I love to hang out with my friends. So after school, I went out to play basketball with my friends until sundown, and during weekend evenings, I came home either drunk or had a bruise that I got from playing outside.
I’m also a happy-go-lucky guy and curious about many things. In 2007, I joined a male pageant in our hometown, Cainta, Rizal, and won the title, Mr. Pretty Boy of Cainta, 2007 with plenty of minor awards. That was one of the memorable achievements in my life. I also realized that an “average” guy like me could make it big and achieve my goals and dreams.
After this event, I also ventured into many things like modeling, joining clubs, and participating in events like Senakulo (this was an event in Holy Week that relives the life and passion of Jesus Christ). So my teenage life was pretty busy, and you will seldom see me staying at home because I’ve been trying many things.
Living a simple life was pretty good! I don’t have to think about anything because I’m enjoying my life – going outside and playing with friends, playing video games, joining other activities, and traveling to different places when my budget permits.
This is one of the most embarrasing moments in Kwing’s life – sentunado song!
Life after graduating college
Despite failing subjects during college, I was able to graduate and land my first corporate job at the age of 19. Not because I am intelligent, but because the institute I studied, Mapua Insitute of Technology, offers “quarterm” – meaning quarterly terms will shorten the four-year course by one year because we need to re-enroll four times. We had minimal breaks at that time, but college life was also good for me.
Until one day, I landed a job. I felt very proud because I was the youngest at our office at that time to get accepted at the company I work. I finally thought that he would get rich. I was very excited and passionate about going to the office. I also made new friends, experienced many things like buying things off my salary, rewarding myself for a day’s hard work, and many more.
My curiosity also led me to discover lots of things inside my profession. During this time, I started my freelance journey – I continuously looked for challenges outside my job, which led me to sharpen my web designer and developer skills. You can check my portfolio to see the websites I completed in the past years.
This time of my life is also when I met a lovely girl named Rizza and now my wife and the mother of our two kids.
The Rat Race and Struggle Years Began
As years went by, I jumped from companies one after another. Since I have no background in finances, I quickly gained terrible debts and maxed out my credit cards. My mindset before was, “it’s okay to buy it now. I can pay it off later because I have a high-paying job.”
My income does increase, but my expenses as well. There were days when I was so broke, and after receiving my hard-earned salary, it just slipped off my hands and went to the bills and credit cards. I was one of those people you can call:
"Ang ganda ng dating pero WALANG DATUNG."
That means I look amazing on the outside but terrible on the inside in English. I feel like I am almost drowning in debts. Living this life is awful, and I feel bad whenever I receive my credit card billing statements and other due dates.
I jumped from job to job, trying to increase my salary. I also invested hundreds of hours in becoming better in my field, website designing, and development. However, I realized that more salary means more significant roles and responsibilities in a corporate setting and more time spent working. I feel there is a better alternative out there.
I was 26 years old, and we got plans to settle down, but my finances were way too terrible. Finally, I realized that I also needed to do something different to gain something extra. So I started looking for another side hustle – my game plan is to look for more freelance projects and opportunities in my profession related to IT.
That’s when I was introduced to a company named USANA Health Sciences. I can recall the first time I saw this, I was skeptical, and I’m one of those people you wish you wouldn’t meet. I was so sarcastic, negative, and unprofessional, and if you were the presenter, you would want to you could call the security guards and have me escorted outside of the building.
I didn’t understand the opportunity back then (because I chose not to). Still, I noticed something familiar between them: They are happy, positive, cheerful, and helpful, and they also have nice cars (yes. I saw their cars parked on the streets of Dela Rosa street). At that time, I was full of pride and thought, “I may be better than them in many aspects, but why are they happier and living better than me? They are doing something that I’m not doing.”
I went home and discussed the opportunity with my girlfriend (who is my wife today) about the opportunity and she immediately said, “WAG KA SASALI DYAN PYRAMIDING YAN.” She warned me to avoid people involved in these kinds of side hustles because all they will do is sell you something.
I thought, she didn’t saw what I saw that evening so I told myself, it is up to me to decide. At that time, I was spending the 30 days turnover at work because I resigned and still applying for a new job, maxed out credit cards, and scared because I got a taste of being an adult.
So the next day, my colleague reached out to me and followed up on my response – and I said YES, LET’S DO THIS!
The Great Leap
From an ordinary employee, I took the great leap and chose the path less traveled by men. I took the risk of starting up my own business. Fortunately, this business is on an extraordinary level with ground-breaking research and cutting-edge scientific technology. USANA Health Sciences is a US-based company that mainly manufactures the highest-rated cellular nutrition globally, and I am supported by a fantastic team which is XTRM1-11 Incorporated.
The Good Samaritan of the Modern Days
It was January 2012; I was about to go home after dropping by at our office in The Enterprise Center when I stumbled upon an old lady walking in the underpass of Ayala Ave. I tend to ignore this old lady, but the good side of me took over, and I helped her. I also treated her to a fast food store near the underpass and gave her money. I also asked for her details and story; then, I posted them on Facebook so that her family and relatives might notice. The post became trending that even ABS-CBN and GMA reached out to me to set an interview.
I also managed to get a video copy of the interview with XXXPose and uploaded it to my YouTube channel. You can find the details in the video below:
2022 Update: It has been ten years since this event happened, and I have no news about Lola Piling. I pray she is in good health and that her family is also doing better.
The Journey was Hard... But it was Worth it!
Being an entrepreneur was hard. I experienced being avoided by my friends because they thought the reason I met with them was to sell something. I also experienced many rejections, unfriended, unfollowed, blocked, and many more! I also experienced my friends getting offline whenever I logged online! In short, I experienced a loss of social esteem.
One of the harshest feedback I got was when a colleague in a multinational company ridiculed me and said:
"Si Kwing na 'Team Lead sa isang multinational company', nagbebenta na lang ng mga baytamins baytamins!"
That day was hard, not to mention the rejections I received left and right from people I thought would support me and take note; these were my friends (even my wife… at first!) who were always with me during drinking sessions, dining outs, and been with me in the memorable events of my life.
I guess it’s God’s way of testing me if I am suited for entrepreneurship. I am fortunate I am always with my XTRM community because they supported me, cheered me up, shared their experiences, and reminded me that what I am experiencing is normal. So instead, I dedicated my time to personal development and learning, and I grew my business by tapping the cold market.
I have spent tens of thousands of hours building my USANA business. I also made so many mistakes, but I am thankful for the hours of training, workshops, books, and motivational videos on YouTube, coaches, and mentors because I wouldn’t survive this journey if I had been in the wrong environment. I hit small milestones, built my team, grew my customer base, and my income became consistent. I also experienced conducting presentations in big crowds, got promoted as one of the Elite leaders in our community, and assisted other start-up entrepreneurs.
The photos below show a glimpse of my USANA journey. Unfortunately, some of the people in the image have parted ways and were now disassociated with me. Still, they are part of my journey, and I truly value the friendship and relationship I formed with them.
I got featured in USANA convention SDE!
"It truly was an amazing journey and I never regret being involved in USANA." - Kwing
I am sick and tired of being sick and tired of getting stuck in the rat race. My decision to become an entrepreneur has changed my life and shaped who I am right now – a Gold Director of the company and a brand ambassador of Technomarine and Apple, and a Carsenal member of XTRM 1-11 with so much more to offer as a father, business coach, and leader.
All the efforts, rejections, heartbreaks, missed meals, gatherings, loss of social acceptance from my peers, and many more are all worth it!
The Super Dad
As an entrepreneur, I appreciate the time, freedom, and flexibility that I can get now that I am my boss. I would spend so much time working as hard as possible to compensate for their needs and pay the bills and my piled-up debts in my previous job.
Thankfully, I don’t have to deal with being a partial absentee father to my kids because I can manage my own time. I believe that time management is life management. I know that my kids, Miggy and Ellie, deserve the utmost attention from both their parents. Having control of my time is one of the perks I could enjoy by being a USANA Independent Associate, and an entrepreneur – no boss, you manage your own time.
The Entrepreneur & the Business Leader
Being an ordinary employee to an innovative entrepreneur and business leader, I have gone through various training and first-hand experiences of how to become an effective key player in this industry. When I started to engage in this business fully, I never settled for less. I keep on adding value by chasing the learning from the training and seminars that I attended locally and internationally.
Personal development and thousands of hours of training opened my mind to the infinite possibilities of getting rich. However, I also learned the importance of having time and financial freedom and enjoying life while I, my parents, and my own family are still enjoying the gift of good health.
As an entrepreneurial leader, I also learned to think big. Therefore, I am more inclined to develop a positive mindset and lead people with this optimistic outlook. I believe I changed 180 degrees, and even his friends were surprised at how much I had changed. They did not know that my primary goal from the very beginning was really to change and grow as a better person and entrepreneurial leader of today.
The Innovative Visionary Leader
I can do whatever I can to reach my goals and leave a significant impact with the right motivation. I am pumped up to win my game, especially when I’m challenged and someone tells me that I cannot accomplish a task – particularly when my wife says it. But when I’m decided, I quickly get excited, and I believe I can achieve what I have set as a goal, and when I focus on completing the steps needed to achieve that goal.
I am thankful to have a wealthy mindset, and I can see myself becoming a billionaire by 2031. I aim to be a role model for struggling and hustling entrepreneurs that it is possible to make your dreams come true even for an average person like me.
Having a big goal allows me to keep exploring new ideas, testing a different approach to tasks, researching and improving myself further, and making myself more valuable to help other entrepreneurs.
The purpose of my website/blog is to document my journey and become a guide and resource for start-up entrepreneurs. We can only lift ourselves by pulling others through, helping them in any way possible.
From Average to Extra Ordinary
Yes, the ordinary guy could become extraordinary with a quick snap just because he took a decision that changed his life. Yes, Kwing dares to dream big because he is not afraid to fail and takes charge of his life head-on. If you are sick and tired of getting stuck in the rat race and shackled by the 8-5 routine, then Kwing is the perfect guy to help you rebuild and begin.