Heya guys! In my previous post, I shared that I would begin a case study about WordPress to Webflow. At long last, the much-awaited website case study is now live! You can view the URL here:
Why did I switch?
My reason for switching from WordPress to Webflow is personal.
- I simply fell in love with Webflow! The learning curve at the start is pretty steep, but the support and articles on how to do things are very helpful.
- Also, when I googled for terms like ‘Display ads using Webflow’, I didn’t find any helpful information about how. There are few generic articles, but there aren’t any articles that answered my inquiry.
- Also, it seems like the vast majority of Webflow users focused on creating visually stunning websites.
So, I decided that I’m going to build a blog using this platform and turn it into a high-traffic website that will generate revenue via display ads as well as affiliate marketing.
Considerations
Growing Traffic
By the way, before I transfer the platform, the website already has some traffic, but not much.
- 30 published posts and SEO-optimized using RankIQ (this tool is effective, really!)
- less than monthly 300 page views.
I had to contemplate first if I should switch or grow the blog using its current platform, which is WordPress. But for the sake of this case study, I made the decision to jump right away!
September 1 – 25, 2024 traffic
Last 7 days (September 19-25, 2024)
Stats on Google Search Console – it is now getting recognized by Google.
I also researched and discovered that the traffic may get affected and may drop if I switch themes or redesign the website. However, I also think it is the best time while the traffic is still low, so later on, I can focus on publishing more articles that provide value, and later on, Google will mark this website as helpful and generate traffic once again.
Price
I would be lying if I didn’t say the price is also one of the considerations or my hesitations. My current hosting is in Namecheap shared hosting, and for less than 70 USD per year, I can boot unlimited websites.
For Webflow, I purchased a freelancer workspace that cost 192 USD for 1 year. I also plan to build client websites using Webflow. And in order to launch the case study, I had to invest 276 USD for 1 year, which is more expensive.
💡You can publish a live site using a Starter Workspace plan which is FREE in Webflow
But then, I also reflected my level of commitment for this project. Is it just:
- A hobby?
- Or a full-time digital marketing business?
Of course I chose the latter!
I also checked other providers like Wix, Shopify, and SquareSpace. Their annual pricing plans are pretty much the same.
So, I went ahead and published it live! Crossed fingers, closed eyes, but I went ahead and did it without any guarantee of succeeding.
Goals 🎯
Sharing with you the targets of this case study:
- Publish a minimum of 1 SEO-optimized article per day. A more specific goal is to publish 250-300 articles minimum.
- Increase traffic and domain authority.
- Get accepted into display ad companies like Monumetric, Mediavine, AdThrive, or Raptive.
- Plus, another big project (too early to disclose details now, but once I prove that this is working, then I will also share with you! 😄)
So, here we are! The website URL is:
That’s all for now for WordPress to Webflow case study. I will keep you posted for more!